YBF wants to be a valuable company, rather than a company that seeks only the success, while sticking to its guns.
It is a management philosophy that represents the direction of YBF, which emphasizes the value of qualitative growth rather than the success of quantitative growth without losing sight of the original founding of the company.
CEO
Success is great, but
we will strive to be a company of value.
Try not to become a company of success but rather try to become a company of value
With the right behavior, manners, and righteousness of classical Confucian scholars and with the innocence of children, we do our best to uphold the management philosophy that sticks to our guns, and we approach our customers with the mind of serving the food to our families.
We will repay your support by constantly challenging ourselves to become a ray of light in a difficult economic situation. We will always strive to be a company that is ahead of others by promoting a path to coexistence, becoming an example of successful franchise, and helping to create the kimbab craze nationwide.
We look forward to being your partner and dreaming with you, and wish you all the best.
| PARK YOUNG BOK, the CEO of YBF Corp. |  |
About YBF
Beginning and Birth
2011~2018
2011
| Opened the main branch of Sunbikkoma Kimbab (Songchon-dong, Daejeon) |
2017
| Registered a franchise business with the Fair Trade Commission, started the franchise business |
2018
| Incorporated Y&B Food Corp. |
Stability in Growth
2019~2021
2019
| Grand Prize in Innovation Company & Brand Awards (Promising Startup Franchise Category) |
| Named Korea's Leading Innovation Leader (Restaurant Franchise Category) |
| Awarded excellent franchisees |
2020
| Opened 100 Sunbikkoma Kimbab stores |
| Supported COVID-19 supplies and protection to franchisees for free |
| Selected as a Good Franchise (Korea Fair Trade Mediation Agency) |
2021
| Signed a consulting MOU with Maxcess |
| Selected as a Franchise Franchisees Want to Join 2021 (Korea Restaurant Franchise Promotion Agency) |
| Launched new menu items (Cheongyang chili sauce, sriracha mayo sauce) |
| 1st Pro-Sales Basic Course |
| Opened 150 Sunbikkoma Kimbab stores |
Transition into Innovative Business
2022~
2022
| Launched new menu items (Gungmultteokbokki) |
| Applied first paper packaging container for kkoma kimbab |
| Selected as a Franchise Franchisees Want to Join 2022 (Korea Restaurant Franchise Promotion Agency) |
| Applied patent for cheongyang chili sauce and sriracha mayo sauce |
| Expanded and moved headquarters |
| Changed company name to YBF Corp. |
| 2nd Pro-Sales Basic Course |
2022
| Opened 200 stores nationwide |
| Selected as a Franchise Franchisees Want to Join 2023 (Korea Restaurant Franchise Promotion Agency) |
Member of YBF
Organization Chart
YBF Talents
YOLO
Those who have a vision in the life they live only once and work tirelessly toward it
BREAK
Creative thinkers who break out of the box to envision a future of value
FRIENDSHIP
Those who can communicate and respect with a sense of community
CI of YBF
YBF's symbol incorporates YBF drawn with dots and round lines that represent YBF's solid determination to 'constantly pursue the value of ECO coexistence.'
Logotype
English (Corp. deleted)
 |
English
 |
Korean
 |
Korean (Corp. deleted)
 |
Signature
Color
Eco-Friendly GREEN
It conveys the image of a leap forward as an eco-friendly company and signifies YBF's pursuit of good food with honesty and trust.
| #397345 |
| C50 / M00 / Y40 / K55 R57 / G115 / B69 |
| #4DB333 |
| C57 / M00 / Y72 / K30 R77 / G179 / B51 |
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Partners
YBF wants to be a valuable company, rather than a company that seeks only the success, while sticking to its guns.
It is a management philosophy that represents the direction of YBF, which emphasizes the value of qualitative growth rather than the success of quantitative growth without losing sight of the original founding of the company.
CEO
Success is great, but
we will strive to be a company of value.
Try not to become a company of success
but rather try to become a company of value
With the right behavior, manners, and righteousness of classical Confucian scholars and with the innocence of children, we do our best to uphold the management philosophy that sticks to our guns, and we approach our customers with the mind of serving the food to our families.
We will repay your support by constantly challenging ourselves to become a ray of light in a difficult economic situation. We will always strive to be a company that is ahead of others by promoting a path to coexistence, becoming an example of successful franchise, and helping to create the kimbab craze nationwide.
We look forward to being your partner and dreaming with you, and wish you all the best.
| PARK YOUNG BOK, the CEO of YBF Corp. | |
About YBF
Beginning and Birth
2011~2018
2011
| Opened the main branch of Sunbikkoma Kimbab (Songchon-dong, Daejeon) |
2017
| Registered a franchise business with the Fair Trade Commission, started the franchise business |
2018
| Incorporated Y&B Food Corp. |
Stability in Growth
2019~2021
2019
| Grand Prize in Innovation Company & Brand Awards (Promising Startup Franchise Category) |
| Named Korea's Leading Innovation Leader (Restaurant Franchise Category) |
| Awarded excellent franchisees |
2020
| Opened 100 Sunbikkoma Kimbab stores |
| Supported COVID-19 supplies and protection to franchisees for free |
| Selected as a Good Franchise (Korea Fair Trade Mediation Agency) |
2021
| Signed a consulting MOU with Maxcess |
| Selected as a Franchise Franchisees Want to Join 2021 (Korea Restaurant Franchise Promotion Agency) |
| Launched new menu items (Cheongyang chili sauce, sriracha mayo sauce) |
| 1st Pro-Sales Basic Course |
| Opened 150 Sunbikkoma Kimbab stores |
Transition into Innovative Business
